A Morning That Changed How the Room Thought About Growth
Scaling a business well is rare. According to the ScaleUp Institute, just 0.8% of UK businesses ever become true scaleups, yet those scaleups generate around £2.19 trillion between them, roughly half of all SME economic output in the country. The businesses that get there are not the ones working hardest. They are the ones working with the clearest structure behind them.
That is exactly the gap Daniella Genas MA MBA came to address on Tuesday 14th July, when she joined iSE for a free online Growth Session built for founders, business owners and leaders who are ready for what comes next.
Who Joined Us
The response spoke for itself. A room of business owners logged on that morning, from early stage founders still mapping out their path to scale, to established business leaders facing the pressure of taking things to the next level. What followed was not a generic pep talk about ambition. It was a practical, structured look at what actually needs to change inside a business before growth can happen sustainably.
Meet Daniella Genas
Daniella is a business growth strategist, coach and creator of the VISSA™ Framework, a model built on nearly two decades of experience helping founders and CEOs move from ambition to structured, scalable growth. She has built and sold her own business, which gave the session a grounded, lived in quality that theory alone cannot offer.
You can connect with Daniella on LinkedIn or find out more about her work through Be the Boss International.
Inside the VISSA™ Framework
Daniella walked attendees through five elements every growing business needs to get right.
Vision came first, with a clear message that a vision without strategy is simply a dream. She encouraged founders to make their vision experiential, focused on a set time frame, and understood by the whole team, not just something written on a wall and forgotten.
Innovation followed, framed around a simple but sharp question. What knowledge does your business already have that others would pay for? What have you created that could be packaged, taught or sold again? Innovation, Daniella explained, is what creates the capacity and revenue a business needs to grow without simply working harder.
Strategy came next, with attendees challenged to look honestly at where their income currently comes from and what would happen if their biggest source disappeared tomorrow. It was a sharp, necessary reminder that sustainable growth requires a plan, not just momentum.
Systems and processes were framed as the backbone that lets a business grow without depending entirely on its founder. Daniella spoke about using technology to create capacity, improve consistency, reduce administration and support marketing, fundraising and reporting, freeing up the time founders need to actually lead.
Finally, accountability closed the framework with a message that stuck with the room. What gets measured gets improved. Daniella encouraged businesses to track three types of metrics, impact, commercial and sustainability, so growth decisions are based on evidence rather than instinct alone.
Why This Matters for Founders and Social Enterprises
Growth can feel like a solitary pursuit, but the businesses that scale well rarely do it alone. They build the right structures, ask for the right support at the right time, and are honest about what is and is not working. That is exactly the kind of thinking iSE exists to support, whether you are a startup, a growing social enterprise, or an established business ready to take the next step.
Following the session, eligible West Midlands businesses were also able to book a free one to one Business Support Clinic with an iSE advisor, giving attendees the chance to turn what they had just learned into a concrete next step with real support behind it.
More Sessions Like This Are Coming
If you missed Daniella’s session, this is exactly the kind of practical, high value event iSE regularly brings to founders and social enterprises across the West Midlands. Keep an eye on our events page for the next opportunity to learn directly from experienced strategists and business leaders, completely free of charge.
To find out more about upcoming events and business support available to you, visit www.i-se.co.uk or email info@i-se.co.uk.